evoke plc (888 + William Hill) Casinos

Company Profile

Legal entity888 UK Limited + WHG (International) Limited
Parent companyevoke plc
Head officeGibraltar
UKGC licence account(s)39028|39225
Other licences—
Founded1997
Active UK brands7
Regulatory history: WH group record £19.2m 2023; 888 £9.4m 2022 + £7.8m 2017

Active Brands (7)

888casino logo 888casino
7C 777 Casino
8 888sport
8 888poker
8V 888 VIP Casino Club
M8 Magic 888
WH William Hill

Closed / Inactive Brands

Former brands no longer active on the licence. Listed for reference — these sites should not accept UK players.

~70 legacy Dragonfish bingo domainsMr Green (UK closed Oct 2024)

Frequently Asked Questions

01Is every brand in this group UKGC-licensed?
Brands listed as Active or White Label here appear on the group's UK Gambling Commission licence. Closed brands no longer hold UK permissions.
02Does one GAMSTOP exclusion cover all these brands?
Yes — GAMSTOP applies across all UKGC-licensed sites, including every brand in this group.
03Why do groups run so many brands?
Different brands target different audiences (slots-first, bingo-first, premium) while sharing one platform, licence and compliance operation.
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